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In 2018 The Mad Box collaborated with IKEA San Giuliano and IKEA Collegno in an exciting project aiming at the digitalization of the shopping experience in store. The two projects involved a number of digital installations in store – video, projectors, interactive screens. The Mad Box team did an incredible job taking care of any step of the project, from the hardware to the creative content.My role involved the facilitation of the workload of the different departments as well the UX research and design for different products.

Photo booth - journey.jpg
IKEA - competence zone ante
IKEA - photobooth.jpg
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