Unite Students. 2018
The Common Room
The Common Room is a blog where students can share and read stories about life at University.
As part of Unite Students digital transformation, The Common Room was entirely redesigned - from information architecture to a brand new UI.
The problem
The Common Room was suffering from a poor navigation and an old style design.
It was mandatory to rethink the whole user experience keeping in consideration the need for a mobile first design, a better navigation and categorisation of content and a separate section for localised articles, aimed at offering a more tailored experience to our customers based on geo localisation or browsing history.
My role involved UX and UI design, and communication with developers and key stakeholders.
Identifying current issues
The first round of conversation with Product Owners was aimed at identifying weakness in the current product, and propose improvements and new features.
Inspiration
Lot of research was done to identify the best practice in blog design. The next phase of the project involved research to find the great examples from existing projects to let them stimulate the team and craft an inspirational moodboard.
Wireframing and final UI
